The Digital Video Revolution is among us.
Don’t believe me? Check out these statistics.
- More than 1 billion unique users visit YouTube each month.
- Over 6 billion hours of video are watched each month on YouTube- about an hour for every person on Earth.
- 100 hours of video are uploaded to YouTube every minute.
- 80 percent of YouTube traffic comes from outside the United States.
- Mobile makes up almost 40 percent of YouTube’s global watch time.
The time when you needed an expensive camera to make quality videos is dead and gone. It is easier for everyone to produce, edit and post content. This makes journalism an open field for well-trained journalist & novice alike. More & more news stations have at least one MMJ ( MultiMedia Journalist) on staff. Just about every major news program requires reporters to be active & engaging on social media.
Perfection isn’t necessary to successfully convey a message via video.
Walt Mossberg a veteran technology journalist provides us with an example of a higher end more expensive and technically sound video review on the iPhone 6s.
This video is clearly not of the same quality of the previous video however, Raymah Shaiki, the youtuber in the video was able to successfully deliver her message & received 26,156 views on her post.
The biggest trick to story telling with video is to practice, practice, practice. The more you record, the more you edit & produce, the better your video will become. The revolution may not be televised but it will be documented. Grab a camera or grab your phone and join in on the revolution.
GPB’s headquarters is located in Atlanta, Georgia, roughly ten minutes from Georgia State University’s campus. The Digital Journalism class I attend visited the headquarters.
Rosser Shymanski, the Production Manager at GPB led the class tour. The first stop we made featured this high tech lighting control system. The lights are on numbered sections that can drop down from the ceiling.
The class then proceeded to the main floor of the studio. Once there Rosser said to the class that the popular show Paternity Court rented out the studio & filmed ten shows in one day!
The director, producer and switcher would all be located in the room pictured below. Rosser explained to us that this room can become very heated with high tensions. The director would send commands to the switcher on what camera to switch to next and also communicate to the cameramen on what to be shoot.
There are plenty of jobs to be done here at GPB however the staff is limited due to state funding, according to Rosser. To help with certain productions Rosser hires freelancers. Over the years he has acquired a very useful list of professionals in the field. Other peers in the industry will often seek Rosser’s council on freelancers to hire due to his deep pool of talent.
Georgia Public Broadcasting is a state funded and operated broadcasting station. In 2014 GPB took over Georgia State University’s student run radio station, WRAS-FM/Album 88.5 daytime programming. Album 88, which is what the radio station is commonly known as is among the most powerful radio stations in the Country for a college.
With the acquisition of Album 88 the station is open to more Georgia State students. This benefit still was not enough to convince WRAS listener it was a good move.
Chapter three of Journalism Next 3rd Edition discusses ‘crowd-powered collaboration’. What does that mean you may ask? To start you off don’t think of crowd-powered collaboration as a type of technology you would use. Instead view it as “how to harness a wide array of digital tools to knock down barriers, to bring journalists closer to readers and readers closer to journalism.”(p.92)
There are three terms you must understand in order to effectively collaborated with the crowd.
- Crowdsourcing is a term that is derived from ‘outsourcing’ & they are very similar. To crowd source is to “harness the sustained power of community to improve a service or information base.”(p.93) While this form of sourcing is still largely an experiment in the journalistic world many news organizations work to leverage the audience in their favor.
- Open-source reporting this refers to design, development and distribution. This style of sourcing is dependent on transparency. With the advent of social media sites such as twitter journalist have been able to become closer to their readers. Unlike crowdsourcing where a reporter would ask the audience a specific type of question for assistance. “Open-source means pulling the curtain back on the reporting process and welcoming the audience’s feedback”(p.99)
- Pro-Am Journalism is the equivalent of Do-It-Yourself tutorials for journalist. “The essence of pro-am journalism is simple once you understand that no news organization can be everywhere all the time. Readers provided the ‘what’; journalists can then provide the ‘why’.”(p.103)
Each form of sourcing has their advantages. The news organizations & reporters that use crowd-powered collaboration the best are those who incorporate all three elements of sourcing. Build and manage a community online and make your news collaborative. “The power of the Web comes from its interactivity. The link, which connects one piece of information to another, is the primary building block of the digital age.”(p.114) The next important tool is the concept of commenting, or contributing by the audience. Be sure the site you are using makes it easy for the audience to comment and or contribute.
Reddit is an online bulletin board and users can vote individual post up or down to organize post on relevance. It was founded by University of Virginia roommates Steve Huffman & Alexis Ohanian in 2005. Snoop Dogg and Jared Leto were among the investors who saw their investment in the company valued at $50 million. Although the company has a very basic site. Some may describe it as ‘ugly’. The reddit community says the basic texty look of the site adds to its appeal.
Reddit has a very large and diverse user base so the content has a wide range of ‘subreddits’ or topics. Although the user base is large majority of the user are young males. A downside to reddit is the kind of hive mind set showing negative signs of group psychology. Some pages can be very graphic in the comments made.
The usefulness of Reddit is access to credible first hand reports. These reddit reports can lead journalist to stories. Visit the site & browse to see what users are talking about and find inspiration for a story.
What is a sub reddit A sub reedit is a sub community within a
Be engaging as a user, follow redditquette & use the 10% rule. The 10% rule on reddit refers to posting no more than 10% of your own news organization’s news in a day.
Twitter or twttr as it was originally named is the big joker, the holy cannoli of social networks sites for journalist.
If you are an aspiring journalist clean up your twitter & if you don’t have one get from under your rock. Twitter is apt for journalist due to its high traffic, thirst for information by its users & ease of searching. Twitter users pioneered the use of the ‘hashtag’, represented by #.
Users place importance on specific words in a tweet. The trending topics are based off hashtags in a particular region. For a journalist this is gold. With the right picture & subject line combined with a catchy hashtag it can propel your piece into the infamous viral stage.
Is that not every journalist goal? To have their work appreciated by the public.
Twitter brings that ease to your fingertips, literally.
From ‘Who’s hot & Who’s not’ an online site for Harvard students to 900 million active users as of 2012. Facebook is a leader in the social media arena.
With the affect Facebook has on the digital arena journalist have made the site work for them. Journalist use Facebook to distribute news, showcase multimedia & gain access to communities.
Although Facebook has contributed greatly to the spreading of news there are pitfalls to the site as with all social media in concern with spreading news. Unverified information & non credible leads are two of the biggest pitfalls to spreading or receiving news from Facebook.
Facebook recognizes its impact on the journalistic world. There are pages on the site that instruct journalist on how to effectively post stories to Facebook. Another quality incentive for journalist to join Facebook are the groups for journalist.
For a journalist to be successful on Facebook his/her page must be professional. Pages are created for your career and should be used strictly for that purpose.
Professional accounts for journalist grants them the opportunity to cover stories without having to pitch the idea to an editor. Again it is important that you delete any compromising information that can be connected to you. Always cover your tracks in this digital age.
Know your audience & know what they want. That is the guiding thought throughout chapter 9. The next steps is how to accurately determine what your audience wants. Editors of the past generations had to guess or “trust their gut” when it came to what readers wanted. Now in the digital age things are a lot more concrete.
Track everything! There are stat readers to insert into the coding of a webpage that will track information automatically.
After information has been tracked you must measure this information with past figures. The process of tracking, measuring , and then adapting to the findings is the new age digital journalism.
It is essential for editors in this age because what to publish is determined by what the readers want. In turn what the readers want is found by what they actually come back to, or in business terms ROI ( Return on Investment). This is the reality of our digital age of journalism. Without revenue there is no news outlet. Revenue is created by ad sales & advertisers want to have concrete evidence of the viewers visiting a web site or specific pages. Tracking, measuring, & distributing data is the prime way to persuade advertisers to use your website.