Snapchat was founded by Even Spiegel, Bobby Murphy, and Reggie Brown at Stanford University. Reggie Brown was the pioneer of the app. Snapchat’s original name was ‘Picaboo’ with 127 users now the application has 30 million active users. Snapchat is a good marketing, communicating with specific audience, privacy and entertainment. Snapchat first was made for nudity due to its discreet nature.
Now the app has evolved greatly. With the advent of the Discovery tab organizations such as CNN can post a series of snippets that can drive users to the stories.
The functionality of snapchat is important for media organization. People in the current generation are rarely waking up & grabbing the New York Times. Phones are the main source of news for a lot of young people and even still we aren’t going to news organization’s mobile sites. The youth are using social networking apps such as Snapchat, Instagram, Twitter, Facebook and Reddit. As you can see there’s a long list of sites to visit. With this being the case its up to media outlets to get in front of potential viewers.
The Washington Post employs Snapchat for their foreign correspondents. The video below shows the snap story of a journalist covering the elections in Nigeria.